Sell TAG Heuer watch: free valuation for modern and vintage Heuer
Sell your TAG Heuer watch by post or in person, starting with a free valuation from photographs. We buy modern TAG Heuer and vintage Heuer, quartz and automatic, working or not, with or without box and papers, and reply within one working day.
Rated 5/5 on Google · Insured to £10,000 · Paid the same day after inspection
TAG Heuer and Heuer models we buy
We buy the Carrera in three-hand and chronograph form, the square Monaco, the Aquaracer dive watch, the Formula 1, the Link and its S/el predecessor, plus the Kirium, 2000 series and 6000 series. Watches signed Heuer alone date from before the company became TAG Heuer in 1985, and we buy them too: the Autavia, the early Carrera and the Monaco first released in 1969, along with Camaro, Silverstone and Monza chronographs. Quartz and automatic watches are both bought, running or not.
Reference numbers, serial numbers and originality
A modern TAG Heuer has its reference and serial number engraved on the case back, with references beginning with letters such as CV, CAR or WAY. Many vintage Heuer chronographs have the reference and serial stamped between the lugs. These numbers tell us the model and period, and we compare them with the dial, hands, bezel and movement to confirm the watch is correct. On vintage Heuer, original dials and hands, unpolished cases and the right bracelet matter to collectors, so please do not polish or restore before sending.
Condition, box, papers and service history
Send whatever came with the watch: the box, warranty card, instruction booklet, spare links and service receipts. A dated service from TAG Heuer or an independent watchmaker helps, and so does a full bracelet. We note scratches to the crystal and case, bezel wear, moisture marks on the dial, and whether the chronograph starts, stops and resets. A quartz watch with a flat battery or a mechanical watch that has stopped is still bought. We buy with or without box and papers, and every offer is subject to inspection.
What we buy
- Carrera chronographs and three-hand models
- Monaco chronographs
- Aquaracer and 2000 series dive watches
- Formula 1, quartz and automatic
- Link, S/el and Kirium
- Vintage Heuer Autavia, Carrera and Monaco
- Heuer Camaro, Silverstone and Monza
- Non-working watches and watches needing a battery
Photographs that help
- The dial straight on, in daylight, with no flash glare.
- The case back, showing the reference and serial numbers.
- Both sides of the case, the crown and pushers, and the clasp.
- The box, warranty card and service paperwork laid out together.
Related
- 4,000+customers
- 5/5on Google reviews
- £10,000insured per parcel
- Same daypayment after inspection
- 10+ yearsin business
Three steps, all from home

Get your offer
An instant offer for gold and silver, or a free valuation from photos within one working day.

Send it free and insured
A FedEx courier collects from your door, or post it by Royal Mail Special Delivery. Insured to £10,000.

Paid the same day
We inspect it on arrival, confirm your offer and pay by bank transfer the same day. Change your mind and it comes back free.
Questions about selling TAG Heuer watch
Do you buy quartz TAG Heuer watches?
Yes. Many Formula 1, Aquaracer, Link and 2000 series watches are quartz, and we buy them alongside automatic models. A watch that has stopped because the battery is flat is fine to send as it is. Tell us if it was running when last worn, and photograph the case back so we can read the reference number.
Where is the serial number on a TAG Heuer?
On modern watches both numbers are engraved on the case back. The reference is a mix of letters and numbers, such as CAW2111 or WAZ1110, and the serial is a separate code beside it. On many vintage Heuer chronographs the numbers are stamped between the lugs, hidden by the strap or bracelet.
Is a vintage Heuer assessed differently from a TAG Heuer?
Watches signed Heuer alone were made before 1985, when the company became TAG Heuer. Autavia, Carrera and Monaco chronographs from the 1960s and 1970s are assessed on originality: dial, hands, bezel, case condition and movement. Leave the watch as found and send photographs, including the numbers between the lugs if you can see them.
Can I sell a TAG Heuer that is not working?
Yes. We buy working and non-working watches, including those with a dead battery, a stopped movement, a faulty chronograph or a cracked crystal. Describe the fault as well as you can when you send your photographs. The valuation takes the repair into account, and the offer is confirmed once we have inspected the watch.
How do I sell my TAG Heuer by post?
Pack the watch in a small rigid box with padding round the case, then hand it to the FedEx courier we book free of charge, or send it by Royal Mail Special Delivery and we refund the postage. The parcel is insured to £10,000. We inspect the watch, confirm the offer and, once you accept, pay by bank transfer the same day; a declined watch comes back free and insured. We also see sellers by appointment in Mayfair, London and Braintree, Essex. Mozeris is an independent dealer, not affiliated with TAG Heuer.
More makers we buy
Ready when you are
Get an instant offer for gold and silver, or send photos of anything else for a free valuation.
Sell with us