Guide · Sell with us

Where to Sell Jewellery, Watches and Coins in the UK

The best place to sell depends on what you have. Here is the right route for each kind of item, from diamond rings to sovereigns, and how to sell without leaving home.

By the Mozeris specialistsUpdated 4 min read

Theo Fennell 18KT gold pear and round diamond three-stone ring
Theo Fennell diamond three-stone ring, from our collection

The short answer

Sell antique, signed and gem-set jewellery to a specialist buyer who values the maker, period and stones, by post or by appointment. Everyday gold and silver can go to any reputable gold buyer, so compare offers. Rare pieces can go to auction, and unsigned costume jewellery sells best online.

  • Antique, signed and gem-set pieces: a specialist who values maker, period and stones.
  • Everyday gold and silver: compare offers from reputable buyers.
  • Rare pieces: auction, if you can wait; unsigned costume: online marketplaces.

Where to sell each kind of item

In the UK the best place to sell depends on what you have. Antique, signed and gem-set pieces are worth most to a specialist who values the maker, the period and the stones. Everyday gold and silver sell easily almost anywhere, so compare offers. Rare pieces can also go to auction if you can wait.

What you are sellingBest routeOur page
Diamond rings and engagement ringsSpecialist buyer who grades the stonesSell a diamond ring
Antique jewellery (Georgian to Edwardian)Antique jewellery specialistSell antique jewellery
Vintage jewellery (1920s to 1990s)Specialist; online for unsigned costumeSell vintage jewellery
Signed designer jewellerySpecialist in the house; auction for rare piecesSell designer jewellery
Gold jewellery, including brokenCompare several gold buyersSell gold jewellery
Platinum jewellerySpecialist buyerSell platinum jewellery
Silver jewellery and antique silverSilver specialistSell silver jewellery
WatchesWatch specialist, with box and papersSell your watch
Pocket watchesSpecialist who opens and checks the movementSell a pocket watch
Gold sovereigns and gold coinsCoin specialist who checks dates and mint marksSell gold coins
Old silver coinsSpecialist who sorts silver from base metalSell old silver coins

Prefer to compare options in detail? See where to sell gold jewellery and where to sell a watch. Before you send anything, read how to sell jewellery safely.

Selling a diamond ring

Theo Fennell 18KT gold pear and round diamond three-stone ring
Theo Fennell diamond three-stone ring, from our collection

Where to sell a diamond ring

A diamond ring is worth most to a buyer who grades the diamond (cut, colour, clarity and carat weight) rather than pricing the ring on its gold. A laboratory report from GIA or another laboratory removes doubt and helps the price.

Signed rings, such as our Theo Fennell three-stone ring, are valued on the maker as well. See sell a diamond ring.

Diamonds do have resale value, but a second buyer pays for the stone and the setting, not the retail margin, so offers sit below the shop price. Our guide to jewellery resale value explains why. Moissanite and other laboratory-made stones are valued very differently from natural diamonds, mainly on their metal mount.

Selling antique, vintage and costume jewellery

Edwardian platinum and old cut diamond garland tiara
Edwardian platinum and old cut diamond garland tiara, from our collection

Antique jewellery

Antique jewellery has resale value of its own: period, workmanship and rarity count as well as gold and stones, so sell it to an antique specialist rather than a general gold buyer. Do not clean or repair it first.

We buy Georgian, Victorian, Edwardian and Art Deco jewellery: sell antique jewellery.

1970s 9KT gold banded agate pendant hallmarked London 1975
1970s 9KT gold banded agate pendant, London 1975, from our collection

Vintage and costume jewellery

Vintage gold and silver, signed pieces and good designs from the 1920s to the 1990s sell to specialists. Unsigned costume jewellery sells best online, on eBay, Etsy or Facebook Marketplace.

Etsy accepts vintage items at least 20 years old (Etsy). Not sure if a piece is real? See is my costume jewellery real?

Turquoise, jade and other stone jewellery

Silver and turquoise jewellery, including Native American pieces, and jade jewellery are valued on the metal, the quality and treatment of the stone, and the maker's mark. Hallmarked silver and gold pieces and signed work are worth showing to a specialist; photograph the marks on the back.

Request a free valuation

Selling online, at auction or from home

Bulgari Passo Doppio 18KT gold and cultured pearl bracelet with its box
Bulgari Passo Doppio bracelet with its original box, from our collection

Selling from home

You do not need to visit a shop. Send photographs for a free valuation, then send the piece by a free insured FedEx collection or Royal Mail Special Delivery. Signed pieces sell better with their boxes and papers.

See sell jewellery by post and free FedEx collection.

RouteGood forTrade-off
Specialist buyer, by post or appointmentMost jewellery, watches and coinsAn outright offer, paid the same day after inspection
AuctionRare and important piecesCommission and fees; weeks or months to sale and payment
Jewellery resale websites and marketplacesUnsigned and costume piecesListing, buyers, postage and payment risk are yours
PawnbrokerShort-term loansInterest; see pawn or sell?
Free valuation

Every piece is different. Send us a few photos and we will tell you what yours is worth, free and with no obligation. Request a free valuation.

We see sellers by appointment at 47 Maddox Street in Mayfair and at our office in Braintree, Essex, and buy by post from anywhere in the UK.

Send us photos for a valuation

Sources

Questions

Where can I sell jewellery in the UK?

Sell antique, signed and gem-set jewellery to a specialist buyer who values the maker, period and stones, by post or by appointment. Everyday gold and silver can go to any reputable gold buyer, so compare offers. Rare pieces can go to auction, and unsigned costume jewellery sells best online.

Where is the best place to sell a diamond ring?

A specialist buyer who grades the diamond on its cut, colour, clarity and carat weight, rather than pricing the ring on its gold. Send photographs and any laboratory report for a free valuation. Signed rings by known houses should go to a specialist who values the maker too.

Is it worth selling a diamond ring?

It is worth selling a ring you no longer wear, because a diamond keeps a resale value of its own. Offers sit below the shop price, since a buyer pays for the stone and setting rather than the retail margin. A free valuation tells you what yours is worth before you decide.

Where is the best place to sell antique jewellery?

An antique jewellery specialist, because antique pieces are valued on their period, maker and workmanship as well as their gold and stones, which a general gold buyer may not pay for. Send photographs for a free valuation and do not clean or repair the piece first.

Does antique jewellery have resale value?

Yes. Antique jewellery has a resale market of its own, with collectors and dealers buying Georgian, Victorian, Edwardian and Art Deco pieces for their period and workmanship. Pieces in original condition, signed work and fine stones hold value best; altered or damaged pieces less.

Where can I sell costume jewellery online?

Unsigned costume jewellery sells best on marketplaces such as eBay, Etsy (for vintage pieces at least 20 years old) and Facebook Marketplace, where buyers collect styles and brands. Check each piece for a 925 or gold mark first, because some pieces sold as costume are silver or gold.

Does vintage jewellery sell well on eBay or Etsy?

It can. Both have large audiences for vintage jewellery, and Etsy's vintage category takes items at least 20 years old. You will handle the photographs, listings, buyers, postage and fees. Valuable gold, signed and gem-set pieces are usually safer sold to a specialist.

Can I sell jewellery from home?

Yes. Photograph each piece and its marks and send the photos for a free valuation. If you accept, book a free insured FedEx collection from your door or post it by Royal Mail Special Delivery. You are paid the same day after inspection, by bank transfer, and declined pieces come back at our cost.

Can you sell moissanite jewellery?

Yes, but moissanite is made in laboratories in quantity, so it is valued very differently from natural diamond, and an offer is based mainly on the gold or platinum mount. Keep any certificate or receipt, which confirms the stone and the metal.

Where can I sell antique silver?

Sell hallmarked antique silver to a silver specialist who values the maker, the date and the piece, not only its weight. Georgian and Victorian silver, known makers and complete sets are worth more than their metal. Send photographs of each piece and its hallmarks for a free valuation.

Where can I sell jewellery near me?

Wherever you are in the UK, you can sell without travelling: send photographs for a free valuation, then book a free insured FedEx collection from your door or post by Royal Mail Special Delivery. If you prefer to sell in person, we see sellers by appointment in Mayfair, London, and Braintree, Essex.

What is the best place to sell fine or used jewellery?

A specialist jewellery buyer, who values fine and second-hand pieces on their stones, maker and condition as well as their metal and pays the same day after inspection. Compare free valuations, keep boxes and papers with signed pieces, and do not clean or repair anything first.

What should I expect when selling jewellery?

Expect to send photographs or bring the piece in, to receive a valuation for each item, and to show photo ID when you sell. A reputable buyer explains how each offer was reached, never rushes you, pays by bank transfer and returns anything you decline. Most offers are subject to inspection.

How do I sell diamond jewellery for cash?

Send photographs and any laboratory report to a specialist for a free valuation, then send the jewellery insured or bring it to an appointment. Once it is inspected and you accept, you are paid the same day, by bank transfer rather than cash, which is safer and traceable.

Can diamonds be resold?

Yes. Natural diamonds are bought and sold second-hand every day by dealers, jewellers and auction houses. A resale offer reflects the stone's cut, colour, clarity, carat weight and any laboratory report, plus the setting and maker, rather than the original shop price, which included the retail margin.

Does costume jewellery sell well on eBay?

Costume jewellery by collected names, such as Miriam Haskell, Trifari or Butler and Wilson, sells well on eBay, where collectors search for brands and styles. Unsigned costume pieces sell slowly and for little. Check every piece for gold or silver marks before listing, because some are precious metal.

How do I sell antique silver?

Photograph each piece and its hallmarks, keep it unpolished and keep sets and cases together, then send the photos to a silver specialist for a free valuation. Antique pieces, known makers and complete services are valued above their metal. Send by insured collection or bring it to an appointment.

What should I consider before selling a sapphire ring?

Find out what the sapphire is: its colour, size, whether it is heated or untreated and, for an important stone, its origin, which a laboratory report states. Then consider the diamonds, the metal, the maker and the age. Antique and signed sapphire rings are worth showing to a specialist rather than a gold buyer.

How do I sell jewellery on Etsy?

Etsy accepts handmade items, craft supplies and vintage items at least 20 years old, so pre-owned jewellery can only be listed there if it qualifies as vintage. You set up a shop, photograph and describe each piece, pay listing and transaction fees, and post orders yourself.

Can I sell jewellery on Instagram?

You can, but you take on every risk yourself: finding buyers, proving the piece is genuine, taking payment safely and posting it insured. Payment disputes and fake buyers are common. For valuable jewellery, a specialist buyer or an auction house is safer and quicker.

Which online platforms are best for selling jewellery?

Marketplaces such as eBay, Etsy for vintage pieces and Facebook Marketplace suit sellers who will list, post and handle buyers, and they charge listing or selling fees. Specialist buyers value from photographs and buy outright with no fees. Antique, signed and gem-set pieces usually do better with a specialist.

How can I tell if my vintage jewellery is genuine and worth reselling?

Look for a gold or silver mark, a hallmark with a date letter and a maker's signature, then check the stones and clasp under a loupe. Signed pieces, gold and real gemstones have a resale market; unsigned costume jewellery has little. A specialist can confirm both from clear photographs.

Where can I sell rings or bracelets online?

Photograph the ring or bracelet from the front and side, with the hallmark or signature close up, and send the photos to a specialist buyer for a free valuation. If you accept, send it by insured collection and you are paid the same day after inspection, by bank transfer.

Can I sell single or odd earrings?

Yes. Odd and single gold earrings, hoops that no longer match and earrings with lost backs are bought for their gold, and antique or diamond earrings for their stones and period too. Send photographs and any marks for a free valuation; there is no need for a matching pair.

Where can I sell high-end antiques?

Sell fine antique jewellery, silver, watches and coins to a specialist dealer who buys outright and pays quickly, or consign exceptional pieces to a major auction house if you can wait for the sale and accept the fees. A dealer's free valuation is a useful benchmark before you decide.

Who buys jewellery in Northern Ireland?

Sellers anywhere in the UK, including Belfast and the rest of Northern Ireland, can sell to us without travelling: send photographs for a free valuation, then post the jewellery by Royal Mail Special Delivery or a free insured collection. You are paid the same day after inspection.

Who buys diamonds locally?

Jewellers, pawnbrokers and diamond buyers in most towns buy diamonds, but local shops often price a ring on its gold or a cautious view of the stone. A specialist who grades the diamond from photographs and any laboratory report, and buys by insured post, gives a useful comparison.

Can you pawn diamonds?

Yes. Pawnbrokers lend against diamond rings and loose diamonds, basing the loan on what they could resell the stone and setting for, and you repay with interest to get it back. If you do not need the diamond back, selling outright usually returns more and avoids interest.

Who buys antiques near me?

For antique jewellery, silver, watches and coins you do not need a local buyer: send photographs for a free valuation from anywhere in the UK, then post insured or book a free FedEx collection. We also see sellers by appointment in Mayfair, London, and Braintree, Essex.

Is there a UK website for selling antiques?

Yes. Specialist buyers such as Mozeris Fine Antiques value antique jewellery, silver, watches and coins online from photographs, then arrange a free insured collection or Royal Mail Special Delivery and pay the same day after inspection. Marketplaces and online auctions are alternatives, with listing work and fees.

Can you pawn antiques?

Some pawnbrokers lend against antique jewellery, silver and watches, usually valuing them mainly on their metal and stones. The loan must be repaid with interest to get the piece back. Antique pieces are often worth more to a specialist buyer, so compare a free valuation before pawning.

How do I sell a necklace or brooch?

Photograph the front, the back, the clasp or pin and any marks, and send the photos to a specialist for a free valuation. Antique, signed and gem-set necklaces and brooches are valued on their period, maker and stones as well as their metal. If you accept, send it insured and be paid the same day.

How can I check reviews of an antique or jewellery buyer?

Read the buyer's Google reviews, which you can check independently, and look for a real address, a named team and how long they have traded. Be wary of reviews only on the buyer's own site. Mozeris Fine Antiques is rated 5.0 on Google and has bought from the public since 2015.