Sell Your Audemars Piguet Watch
The Royal Oak changed watchmaking forever. We offer specialist valuations and immediate purchase on all Audemars Piguet references — Royal Oak, Royal Oak Offshore, Code 11.59, and beyond. No auction delays, no commission.
Get a Free Audemars Piguet Valuation
Send photographs for a no-obligation specialist assessment. We respond within one business day.
⚑ Mayfair & Braintree showrooms open Mon–Sat 09:00–18:00 · Strictly by appointment only
The Royal Oak — Why It Commands Such Prices
In 1972, Gérald Genta designed a stainless steel sports watch at a price higher than gold — and changed the market forever. The Royal Oak's octagonal bezel, integrated bracelet, and tapisserie dial became the template for the luxury sports watch category. Today, original Royal Oak references, particularly in steel, often outperform their gold counterparts — a reversal of conventional wisdom that the specialist market fully understands.
We know what makes one Royal Oak worth £20,000 and another worth £150,000 — reference, dial, bracelet condition, case finishing, and documentation. Send us photographs and we will tell you where yours sits.
Audemars Piguet References We Buy
All AP references considered. These are the most actively traded in the current collector market.
Indicative Market Values — 2025
Secondary market ranges based on current specialist data. Individual condition, dial, and documentation are significant variables.
"The Royal Oak 15202 'Jumbo' in stainless steel is now one of the most sought watches in the world — a steel sports watch outperforming comparable pieces in solid gold."
| Reference | Model | Indicative Range | Note |
|---|---|---|---|
| 15500ST | Royal Oak 41mm Steel | £25,000 – £55,000 | Blue dial premium; full set adds value |
| 15202ST | Royal Oak "Jumbo" 39mm | £55,000 – £130,000+ | Most desirable current RO reference |
| 26240ST | Royal Oak Chronograph Steel | £30,000 – £65,000 | Current-gen; discontinued refs higher |
| 26405CE | Royal Oak Offshore Ceramic | £25,000 – £50,000 | Special editions command premium |
| 15010ST | Royal Oak Date 1980s–90s | £18,000 – £35,000 | Condition and originality critical |
| A-series (1972–76) | Original Royal Oak | £60,000 – £200,000+ | Earliest references; major collector premium |
Indicative values subject to market movement and individual watch condition.
Our Valuation Process
Straightforward, discreet, and entirely on your terms. No obligation at any stage.
- 1
Send Photographs
Email photos of dial, case, caseback, bracelet, movement (if accessible), and any papers or box. The octagonal bezel and bracelet links are particularly important for Royal Oak assessment.
- 2
Preliminary Valuation
We identify the exact reference and respond within one business day with our preliminary assessment and offer range.
- 3
Appointment & Inspection
Visit our Mayfair or Braintree showroom by appointment for hands-on assessment. Private and completely confidential — no walk-ins.
- 4
Payment on Agreement
Same-day bank transfer once we agree on a price. No auction timelines, no seller's fees, no uncertainty.
Frequently Asked Questions
How much is a Royal Oak 15500 worth in 2025?
The Royal Oak 15500ST currently trades between £25,000 and £55,000 on the secondary market, depending on dial colour, condition, and documentation. Blue dial examples and pieces with full original documentation command the strongest premiums. Send us photographs for a specific valuation.
Why does steel Royal Oak outperform gold?
The Royal Oak was designed as a sports watch deliberately priced above gold pieces — a provocation that became market reality. Stainless steel Royal Oaks are more limited in some references, more wearable, and represent Genta's original vision more purely. Collector demand for steel has consistently outpaced gold equivalents for over two decades.
Does polishing affect my Royal Oak's value?
Yes — significantly. The Royal Oak case has specific brushed surfaces on the flanks and polished chamfers. Over-polishing softens these edges and destroys the factory finish, which cannot be restored. An unpolished Royal Oak with honest wear is always more valuable to a serious collector than a highly polished example.
Where can I sell my Audemars Piguet in Essex or London?
Mozeris Fine Antiques has showrooms in Braintree, Essex and Mayfair, London. Both are open Monday to Saturday, 09:00–18:00, strictly by appointment only. We also buy remotely — email photographs and we will arrange collection or a suitable appointment.
Sell Your Audemars Piguet Today
Free specialist valuation — no obligation. We buy all AP references from private sellers across the UK. Mayfair London & Braintree Essex, by appointment only.
Get Your Free AP Valuation
Fill in the form below or call us directly. We respond within one business day — no obligation, fully confidential.
Mayfair: 47 Maddox Street, London W1S 2PG · Braintree: Unit 20B Lakes Industrial Park, CM7 3RU
Mon–Sat 09:00–18:00 · Strictly by appointment only · No walk-ins