Bvlgari Serpenti: History, Models & Value Guide
The coiling snake has been Bvlgari's emblem since the 1940s — wrapping the wrist in gold, enamel and diamonds. One of the most desirable signatures in jewellery. What Serpenti is worth, what drives value, and how to sell yours in the UK.
What Is Your Bvlgari Serpenti Worth?
Send a photo — including the signature, hallmark and any box or papers — for a free, no-obligation valuation. We reply within one working day.
Bvlgari's serpent first coiled around the wrist in the 1940s, and by the 1960s — famously on Elizabeth Taylor — the Serpenti had become the Roman house's defining motif. Worked in tubogas gold, vivid enamel scales and diamond-set heads, Serpenti is instantly recognisable and consistently in demand, which makes it one of Bvlgari's most resaleable lines.
The Serpenti line
Serpenti spans jewellery and watches. Key forms: the tubogas coil (smooth flexible gold "gas-pipe" bands), the enamel-scale bracelets and watches (the scales in colour), and the diamond-set Serpenti Viper and Seduttori lines. Heads are often set with gemstone eyes and pavé diamonds. Pieces run from rings and single-coil bracelets to multi-coil bracelet-watches. Genuine Bvlgari is signed, hallmarked and (on watches) numbered.
What drives a Serpenti's value
Materials
Diamond-set and enamel pieces above plain gold; rose, white and yellow gold all feature.
Model & size
Multi-coil bracelets and bracelet-watches outrun single coils and rings.
Watch element
Serpenti watches add a movement and dial — condition and working order matter.
Box & papers
Original certificate and box add value and reassure on authenticity.
What is a Bvlgari Serpenti worth in the UK?
Resale depends on model, materials and completeness — indicative bands:
Indicative only — your piece depends on model, materials, condition and papers. Send a photo for a free, accurate valuation.
Selling Your Serpenti
What we look at when buying Bvlgari Serpenti:
- Authenticity — Bvlgari signature, hallmark, serial.
- Line — Tubogas, enamel, Viper, Seduttori.
- Materials — Gold, enamel, diamonds, gem eyes.
- Watch — Movement, dial, working order (if applicable).
- Completeness — Box and certificate.
We buy Bvlgari directly — fair prices, immediate payment, no auction fees.
How to sell a Bvlgari Serpenti in the UK
Send clear photos of the piece, the signature and hallmark (and, on a watch, the dial and caseback), plus any box or certificate. We identify the line, assess the gold, enamel and any diamonds, and give an honest figure with immediate payment — no auction commission or delay. More on our sell your Bvlgari jewellery page and our overview of whether designer jewellery holds its value.
Bvlgari in stock
A selection of genuine Bvlgari currently at Mozeris:
Value Your Bvlgari Serpenti
Send photographs of the piece, the signature and any papers — we'll give you an honest, no-obligation valuation.
⚠️ Strictly by appointment only — no walk-ins at either showroom.
Frequently Asked Questions
Bvlgari Serpenti — common questions.
Does Bvlgari Serpenti hold its value?
Yes — Serpenti is Bvlgari's signature and stays in demand, so genuine pieces resell well, especially diamond-set and enamel bracelets, Viper, and bracelet-watches with box and papers.
How much is my Serpenti worth?
It depends on the line (tubogas, enamel, Viper, Seduttori), the gold, enamel and diamonds, whether it's a watch, condition and papers. Send a photo for a free, accurate valuation.
Which Serpenti is most valuable?
Generally multi-coil diamond-and-enamel bracelets and bracelet-watches, and high-diamond Viper pieces, above slim tubogas rings and single coils.
How do I know mine is genuine?
Genuine Bvlgari is signed, hallmarked and (on watches) numbered, with crisp scales and clean settings. Send photos of the signature and hallmark and we'll confirm.
Do you buy Serpenti watches too?
Yes — Serpenti jewellery and watches. For watches, working order, dial and caseback condition matter to the figure.
Can you value it on WhatsApp?
Yes. Message +44 7494 214652 with clear photos and we'll reply with a figure, usually within a working day.
Send Us Your Photographs
Attach photos of the Serpenti, the signature and hallmark. We'll respond within one working day.