TAG Heuer Watch Value & Selling Guide

What's Written Above The Date Window on a Monaco 1133B?

Original Heuer Monaco 1133B dials typically display one of the following above the date window at 6 o'clock:

• "AUTOMATIC CHRONOGRAPH" – Most common on early production runs
• "SWISS" – Found on certain dial variants
• Blank – Some rare variants have no text above the date window

The specific text depends on the dial variant, production period, and market. Authenticity verification requires checking the caseback reference (1133B), movement (Calibre 11 or 12), and overall dial printing quality.

If you own a Monaco and want an exact valuation based on your specific dial variant, condition, and provenance, submit photos via our evaluation form for a free assessment.

TAG Heuer Watch Values UK

TAG Heuer occupies a unique position in the pre-owned watch market. While not commanding the premium prices of Rolex or Omega, certain models—particularly Monaco, Carrera Chronograph, and limited editions—maintain solid resale value and collector interest.

TAG Heuer's accessible pricing, motorsport heritage, and iconic designs like the Monaco square case have built a loyal following. Pre-owned values depend heavily on the specific model, movement type (automatic vs quartz), condition, and whether you have the original box and papers.

This guide covers TAG Heuer values, what sells best in the UK market, how to identify your model, and how to get a professional valuation.

TAG Heuer Model Values (2026)

Typical pre-owned value ranges for popular TAG Heuer models:

Note: These are general market ranges. Your watch's specific value depends on condition, completeness (box/papers), service history, and dial variant. Get a personalized valuation based on photos of your watch.

Pre-Owned TAG Heuer: What Sells Best?

The pre-owned TAG Heuer market is active and diverse. Certain categories consistently command strong demand:

How To Identify & Date Your TAG Heuer

Common TAG Heuer Questions

Do TAG Heuer Watches Hold Value?

TAG Heuer watches generally hold moderate value in the pre-owned market, with significant variation between model lines. The brand occupies the accessible luxury segment, offering Swiss watchmaking at more attainable price points than Rolex or Omega.

How To Get A TAG Heuer Valuation (UK)

Getting your TAG Heuer valued with Mozeris Fine Antiques is straightforward, secure, and completely free:

We buy all TAG Heuer models in any condition—from modern Monacos to vintage Heuer chronographs. Whether your watch is pristine or needs servicing, we provide honest, transparent valuations.

Frequently Asked Questions

What does it say above the date window on a Monaco 1133B?

Original Heuer Monaco 1133B dials typically show "AUTOMATIC CHRONOGRAPH" printed above the date window at 6 o'clock. Some variants may display "SWISS" or other text depending on the specific production run and dial variant. Authenticity requires checking multiple factors including caseback reference, movement, and overall dial printing quality.

How much is my TAG Heuer Monaco worth?

TAG Heuer Monaco values range from £2,550 to £6,400+ depending on the specific model, condition, and variant. Gulf editions, Steve McQueen editions, and vintage Heuer Monaco models (pre-1985) command premium prices. Original box and papers significantly increase value.

Does TAG Heuer hold value?

TAG Heuer watches generally hold moderate value. Monaco and Carrera Chronograph models retain value best, especially limited editions like Gulf, Steve McQueen, and Senna collaborations. Automatic movements hold value better than quartz, and complete sets with box and papers command stronger prices.

How do I identify my TAG Heuer model and date?

Check the caseback for the reference number (e.g., CAR2012 for Carrera, WBD2110 for Monaco). The serial number, also on the caseback or between lugs, can be cross-referenced to determine production date. Pre-1985 models are branded 'Heuer' without the TAG prefix.

What photos do I need for a TAG Heuer valuation?

Take clear photos of: the dial (straight-on), caseback showing reference and serial numbers, bracelet or strap with clasp, any scratches or damage, and accessories (box, papers, warranty cards). Include the reference number in your message if visible on the caseback.

Which TAG Heuer models are most collectible?

The most collectible TAG Heuer models are Monaco (especially Gulf and Steve McQueen editions), Carrera Chronograph with Calibre 16, Monza cushion-case chronographs, Autavia heritage pieces, and limited editions like Senna Formula 1 and Red Bull Racing collaborations.

Do I need box and papers to sell my TAG Heuer?

No, you can sell TAG Heuer watches without box and papers, but complete sets (box, papers, warranty cards) typically command 10-20% higher prices. We buy TAG Heuer watches with or without accessories based on the model and condition.

How long does a TAG Heuer valuation take in the UK?

We provide TAG Heuer valuations within 24 hours of receiving your photos via our evaluation form. Once you accept an offer, we arrange free collection or you can post your watch to us. Payment is made the same day we receive and verify the watch.

Do you buy TAG Heuer watches that need servicing?

Yes, we buy TAG Heuer watches in any condition, including those that need servicing or repair. Non-functioning watches are valued based on model, parts availability, and restoration potential. We provide honest valuations regardless of condition.

How much does box and papers affect TAG Heuer value?

Complete sets with original box, papers, and warranty cards typically command 10-20% higher prices than watch-only sales. For rare models like vintage Monaco or limited editions, complete documentation can increase value by 25% or more due to authenticity verification.