The Complete Guide to Selling Your Watch in the UK

The best place to sell your watch depends on several factors including the watch's value, rarity, condition, and your timeline for selling. Here are the most popular options in the UK:

The highest prices are typically achieved through:

• Specialist luxury watch dealers who understand true market value and have established collector networks
• Auction houses for rare or vintage pieces, though after commissions, net proceeds may be lower
• Private collectors seeking specific models, though finding the right buyer can be challenging
• Consignment services offered by reputable dealers, where watches are sold on your behalf for a percentage

Chrono24 is generally considered safe for selling watches, as it's one of the world's largest online watch marketplaces. The platform offers:

• Buyer and seller protection programmes
• Escrow services for high-value transactions
• Identity verification for dealers
• Dispute resolution services

However, sellers should be aware of potential risks including fraudulent buyers, payment disputes, and the responsibility for shipping valuable items securely. Always use tracked, insured shipping and be cautious of buyers requesting unusual payment methods.

Chrono24 charges sellers a commission based on the final sale price:

• 6.5% for watches sold up to €2,500
• 5.5% for watches sold between €2,501 and €10,000
• 4.5% for watches sold above €10,000

Additional fees may apply for premium listing features, payment processing, and international transactions. These costs should be factored into your pricing strategy.

Yes, Cash Converters and similar pawn shops do purchase watches, but they typically offer significantly below market value. These establishments:

• Focus on quick transactions rather than maximising value
• May lack expertise in luxury watch valuation
• Often offer 10-30% of retail value
• Are best suited for lower-value timepieces or urgent cash needs

For luxury or vintage watches, specialist dealers almost always offer better prices than pawn shops.

Many jewellers will purchase watches, but their offers vary significantly based on their expertise and business model. Consider these factors:

Specialist Watch Retailers

Jewellers who specialise in luxury watches (like Rolex, Omega, or Cartier) typically offer the most competitive prices as they understand market values and have ready buyers.

Yes, many jewellers actively purchase used watches, particularly luxury brands. The pre-owned watch market has grown substantially, with many consumers preferring vintage or discontinued models. Jewellers buy used watches to:

• Meet demand for discontinued or vintage models
• Offer customers more affordable luxury options
• Capitalise on the growing vintage watch trend
• Provide trade-in services for customers upgrading

The difficulty of selling a watch depends on several factors:

Working with experienced dealers can significantly simplify the selling process, as they handle marketing, authentication, and buyer negotiations.

Watch value retention varies significantly by brand, model, and condition:

Poor Value Retention

• Fashion watches and lower-tier brands
• Quartz watches (with some exceptions)
• Heavily modified or damaged timepieces

In the luxury segment, the Rolex Submariner consistently ranks as one of the best-selling and most sought-after watches globally. Its popularity stems from:

• Iconic design that has remained largely unchanged since 1953
• Exceptional build quality and reliability
• Strong brand recognition and prestige
• Excellent value retention and appreciation potential
• Versatility for both diving and everyday wear

Other consistently popular models include the Rolex Datejust, Omega Speedmaster Professional, and Cartier Tank. These timepieces maintain strong demand in both new and pre-owned markets.

To achieve the best possible price for your watch:

• Gather documentation: Original papers, warranty cards, and service records significantly increase value
• Include original packaging: Boxes and accessories can add 10-20% to the value
• Consider professional servicing: A recent service can justify higher prices
• Research current market values: Understanding your watch's worth helps in negotiations
• Choose the right selling method: Match your selling approach to your watch's characteristics
• Be patient: Rushing to sell often results in lower prices

Professional watch buyers like Mozeris Fine Antiques offer several advantages:

• Expert knowledge: Accurate valuations based on current market conditions
• Immediate payment: No waiting for auctions or finding private buyers
• Secure transactions: Professional handling reduces risks
• No fees: Unlike auction houses or online platforms
• Discretion: Confidential transactions for high-value pieces
• Authentication services: Professional verification of authenticity