The Cellini Prince revived the rectangular Rolex Prince of 1928 within Rolex’s Cellini dress line. Its case is precious metal and its dial has two parts: hours and minutes above, running seconds below, the layout once called a "doctor’s dial". Reference 5440 is one of the family. This guide explains the design, how to check one and what decides value.
Thinking of selling a Cellini Prince?
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- A reply within one working day
- Paid the same day after inspection
The original Prince
Rolex introduced the Prince in 1928: a long rectangular wristwatch with separate hour and seconds dials, sold as a precision watch. Doctors used the large seconds dial to take a pulse, which gave the layout its nickname.
- 1SVG drawing of the 1928 Prince case
- 2Two-part dial


The Cellini revival
Rolex brought the Prince back within the Cellini collection, in rectangular precious-metal cases with the two-part dial, textured guilloché patterns and "ROLEX PRINCE" on the dial. Several references were made, including the 5440.
Check one
See also how we check a watch in our watch guides.
- 1Case
- 2Dial details labelled
0 of 5 checked
1The reference
On the case, with the serial.
2The dial
ROLEX PRINCE crisply applied or printed.
3The case
Precious metal, hallmarked.
4The movement
A manual Rolex calibre, signed.
5Papers
Matching numbers.
Have a Cellini Prince? Send photos of the dial, case-back and papers for a free, honest check.
Free, no obligation, returned at our cost if you decline.
What is my Cellini Prince worth?
Whether a Cellini Prince holds its value comes down to the reference, the case metal, the dial, the condition and originality, and the box and papers, judged against current demand and recent sales. We never publish figures.
Free, no obligation, and returned at our cost if you decline.
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- Reference
- Case metal
- Dial
- Condition
- Box and papers
How selling works
- 1
Send photographs
of the dial, the case-back and sides, and any box or papers.
- 2
Free value inspection
We reply within one working day with an estimate, subject to inspection. If our offer differs, you can decline and we return it at our cost.
- 3
Paid the same day after inspection
by bank transfer or in cash, in Mayfair, at our Braintree office, by post or by free collection.
Insured up to £10,000 per parcel when you send to us.
Questions people ask
What is the Rolex Cellini Prince?
A rectangular dress watch in Rolex’s Cellini line that revives the Rolex Prince of 1928. It has a precious metal case and a two-part dial, with hours and minutes above and running seconds below. If you have one, send photographs and we will tell you more, free.
What is a doctor's dial?
A dial with a large separate seconds register, as on the original 1928 Prince. Doctors used it to time a pulse, which gave the layout its name. The Cellini Prince keeps the same arrangement. Ask us if you would like to know more about your own piece.
How do I check my Cellini Prince is genuine?
Look for the reference and serial, a crisp ROLEX PRINCE on the dial, a hallmarked precious metal case and a signed Rolex movement, with papers whose numbers match. Send photographs and we will check them, free. Send a clear photograph and we will tell you honestly what we see.
How much is a Rolex Cellini Prince worth?
It depends on the reference, the case metal, the dial, the condition and originality, and the box and papers, judged against current demand and recent sales. We do not publish prices. Send photographs for a free value inspection. We can look at yours from photographs, with no obligation at all.
Do you buy other Cellini watches?
Yes. We buy Cellini dress watches, vintage and modern, along with other gold Rolex models. Send photographs of the dial, case and papers for a free value inspection within one working day. A short message with two or three photographs is all it takes to start.
Where can I sell a Rolex Cellini Prince?
To a buyer who checks the reference, dial and movement in person. We buy Rolex directly: a free value inspection from photographs, then an appointment in Mayfair or at our Braintree office, post or free collection. You are paid the same day after inspection.
Related guides
Selling a Cellini Prince?
Send a photograph of the dial and case-back for a free value inspection, with no obligation.
Free, no obligation, returned at our cost if you decline.