Watches
A rectangular watch from 1917 keeps turning up on red carpets. If you own a vintage one, the reference matters.

The red carpet moment
Garfield paired the platinum Tank Américaine with a custom Brioni suit at the screening on 11 October, according to Diamond Banc's report of 16 October. The Tank's long celebrity history goes back decades: Diamond Banc notes that a vintage gold Tank once owned by Jacqueline Kennedy Onassis sold at Christie's.
Data
Rising UK searches related to 'cartier tank'
% rise in search interest, past month.
Bars drawn to scale.
| cartier baignoire | +4,300% |
|---|---|
| cartier tank francaise watch | +120% |
Why the Tank is having a year
Louis Cartier designed the Tank in 1917, and Diamond Banc notes it has one of the longest celebrity track records of any watch.
UK searches tell the same story. In the past month, searches for 'cartier baignoire' rose 4,300% and 'cartier tank francaise watch' 120%, while 'cartier tank must concorde' and 'cartier tank anglaise' were breakout searches, according to Google Trends.
A celebrity moment moves demand, not the value of one watch overnight.
If you own a vintage Cartier Tank
As Diamond Banc puts it, a single appearance rarely changes what a specific watch is worth the next morning. What counts is the model and reference, the metal, the condition of the dial and case, and whether you have the box, papers and any Cartier service records. Do not polish a gold case before it is seen. Send us photographs for a free valuation, or sell it by post with free insured collection.

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