Tag Heuer Watch Value, and How to Sell

Tag Heuer has a busy second-hand market, so good watches sell. Demand is strongest for automatic Carrera and Monaco chronographs, for the Autavia and other heritage chronographs, and for vintage Heuer from before the brand became Tag Heuer in 1985. Aquaracer and Link automatics follow; Formula 1 and quartz models are valued more modestly, and Connected smartwatches lose value as their technology ages. Complete papers and a recent service make the biggest difference within any line.

Whether you search "how much is my Tag worth" or "value my Tag Heuer", the answer comes from the same five points:

1. The reference

   Engraved on the caseback in a letters-and-numbers format, such as CBN2010 or WAY201A, it identifies the line, size, dial and movement.

2. The movement

   Automatic chronographs, such as those with the Heuer 01, Heuer 02 or Calibre 16, sit above three-hand automatics, which sit above quartz.

3. Condition

   The bezel, crystal, bracelet and case, and whether the chronograph works properly.

4. Box, papers and service history

   The warranty card and any Tag Heuer service record.

5. For vintage Heuer

   the originality of the dial, hands and bezel, and the correct movement for the reference.

Send the reference and photographs for a considered figure, free, within one working day.

Send photographs for a free valuation, then choose whether to bring the watch to Mayfair or Braintree, post it, or have it collected free from your home. We inspect it, confirm the offer and pay by bank transfer or in cash the same day you accept. We buy Tag Heuer with or without the box and papers, running or not.

1. Send photographs
2. A free valuation within one working day
3. Mayfair, Braintree, post or free collection
4. Paid the same day, by bank transfer or cash

• Carrera

  Automatic chronographs and three-hand models, including the Heuer 01 and Heuer 02, and vintage Carreras from 1963.

• Monaco

  The square chronograph, from the Calibre 11 originals of 1969 to the modern Monaco.

• Aquaracer

  Divers' watches, automatic and quartz, including the Professional 300 and Calibre 5 models.

• Formula 1

  Quartz and automatic models, including chronographs and limited editions.

• Link

  With its S-shaped bracelet links, automatic and quartz.

• Autavia and Monza

  Vintage originals and modern re-editions.

• Vintage Heuer

  Carrera, Autavia, Monaco, Camaro, Silverstone, Daytona and early dive and stopwatch pieces.

• 
  AquaracerIllustration
• 
  Formula 1Illustration
• 
  LinkIllustration
• 
  AutaviaIllustration

The original Heuer Monaco reference 1133B, introduced in 1969 with the automatic Calibre 11, was made with several dial variants, and the text printed near the date at 6 o'clock differs between them. Rather than judge a Monaco on that one line of text, we check the reference 1133B on the caseback, the Calibre 11 or 12 movement inside, and the printing, hands and case against the known variants for its production period. If you own a vintage Monaco, send us clear photographs of the dial, the caseback and the movement and we will tell you which variant you have.

Heuer was founded by Edouard Heuer in 1860 and became Tag Heuer in 1985, so "vintage Heuer" means the chronographs signed Heuer alone. The Autavia arrived in 1962, the Carrera in 1963 and the Monaco in 1969, the year Heuer, with its partners, introduced the automatic chronograph Calibre 11. Collectors look for original dials, hands and bezels, panda and reverse panda dial variants, unpolished cases and the correct movement for the reference.

1. 1860Heuer begins
2. 1962Autavia
3. 1963Carrera
4. 1969Monaco and Calibre 11
5. 1985Tag Heuer

Most modern Tag Heuer watches do not rise in value; they are bought to wear. The exceptions are found among vintage Heuer chronographs and some limited editions, where collector demand has grown. If you own an early Carrera, Autavia or Monaco signed Heuer, it is worth having it valued properly rather than sold as a used modern watch.

We buy Tag Heuer with or without the box and papers. The warranty card supports the date and identity of a modern watch, and a Tag Heuer service record adds to it. Neither is needed to sell.